Mar 15, 2022
Date

Marcus Chen
Founding Engineer
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Support teams have always been caught between two worlds. On one side, there is the helpdesk where tickets live. On the other, there are the systems where real work happens: CRMs that need updating, refunds that need processing, internal tools that need triggering. The gap between these two worlds is where most support delays actually occur.
Today we are introducing the Action Layer, a core component of Dispatch that bridges this gap.
What the Action Layer Does
The Action Layer allows support workflows to execute real actions across your stack. Not just suggest them, but actually carry them out.
Here is how it works in practice. A customer submits a refund request. Dispatch reads the ticket, verifies the refund policy against your knowledge base, checks the order in your CRM, and if everything qualifies, processes the refund and sends a confirmation. The agent does not need to open three tabs, copy order IDs, or remember which policy applies to which product tier.
Built-in Safety with Approval Gates
This is not about removing agents from the loop. Dispatch includes an Approval Gate that lets you define exactly which actions can auto-execute and which require a human sign-off:
Auto-execute: Routine tasks like updating a contact record, sending a templated follow-up, or logging an interaction summary
Held for review: Sensitive operations like account deletions, high-value refunds, or plan changes on enterprise accounts
Cross-System Execution
The Action Layer supports workflows across your helpdesk, CRM, internal databases, and notification systems. It connects through native integrations, so there is no custom scripting required for most setups. For teams on the Pro and Enterprise plans, custom API actions are also available for more specialized workflows.
Supported action types include:
Processing refunds and credits
Updating CRM records and contact fields
Triggering internal notifications and escalations
Sending templated customer responses
Creating tasks in connected project management tools
Responses vs. Outcomes
The result is a support operation where tickets do not just get answered. They get resolved. Fully, cleanly, and with a complete audit trail.
That is the difference between a response and an outcome.
The Action Layer is available now on all Dispatch plans. Setup takes minutes through our native integrations, with no custom engineering required.
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